Flight manuals
Analytics Setup Before Launch Day
Set up simple, honest analytics before launch: what to track, how to tag links, how to test events and how to respect visitors' privacy while you learn.
- Operations
- 8 min read
A Post-Launch Retrospective Template
A reusable template for looking back on a launch: facts, what worked, what did not, decisions and owners, so the lessons survive the next busy week.
- Planning
- 9 min read
What Genuinely Moves a Launch Up the Boards
Honest levers for climbing a launch board: a clear listing, the right timing, real supporters, fast replies and sustained attention, with no bought votes.
- Launch week
- 9 min read