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Product analytics

Tools that show how people move through your app or site, so you can see what they use and where they drop away.

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About Product analytics

Product analytics tools record behaviour inside a product: sign-ups, clicks, journeys, repeat visits. They help teams spot where users stall and which features earn their place. When comparing, check how events are set up, how easily non-engineers can ask questions, and how user data is handled.

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