Consultants & advisors
The Support Queen
The Support Queen: advice or done-for-you builds, cleared for lift-off
T-minus zero for everything customer-facing. The Support Queen is Nia Lock's consultancy, run by a business consultant and developer. The brief spans SEO, Google Ads, custom website design and development, support ticket systems, AI integrations, knowledge bases and crisis management. Pick your flight mode. Take the advice and act on it yourself, or hand over the work and have it done for you. Because Nia has a developer background, recommendations get built, and the focus is structural fixes rather than tone-only advice. Custom apps, platforms and automation are also on the manifest. Based in Madrid, Nia works remotely with online and physical businesses worldwide. A solid fit for a startup that wants its launch-week customer experience, from search to support, mission-ready.
Mission brief
Online and physical businesses anywhere in the world can turn to Nia Lock, a business consultant and developer who runs The Support Queen. Her work spans SEO, Google Ads, bespoke website design and development, customer support systems, AI integrations, knowledge bases and crisis management.
Clients choose whether to take her guidance and carry it out on their own, or hand the work over to be done for them. Nia operates remotely from Madrid.
Payload
- Organic search visibility and SEO-led growth
- Paid search campaigns through Google Ads
- Bespoke website design and build
- Ticketing platforms for customer support
- Artificial intelligence woven into support
- Help libraries customers can use themselves
- Handling escalations, complaints and reputational flare-ups
- Tailored apps, platforms and workflow automation
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Questions from the ground
What is the scope of your work?
Every area that touches customers: SEO, Google Ads, website design and development, bespoke apps, support systems, AI integrations, knowledge bases and crisis management.
Is your role limited to giving advice, or do you also carry out the work?
Each. Nia is able to construct the dashboards, workflows, help centres and integrations that she suggests.
Do you assist with support powered by AI?
Yes. AI live chat and AI ticketing deal with routine questions, passing tricky or sensitive cases over to a person.
What happens during a consultation?
You talk through the pain points in support and what a good outcome looks like, and come away with practical ideas. Scoping the implementation can happen jointly.
Which types of business do you take on?
Online and physical alike. Clients range from a small company overwhelmed by support, through a salon or gym wanting its own custom billing or customer-retention app, to large, established names. My work spans PBN.LTD (a major hosting company) and SEO for Vivastreet. I live in Madrid and serve clients worldwide, remotely.
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